Luxembourg Launches “One Water” Campaign to Rally Citizens Around Freshwater Protection

Luxembourg’s Water Management Administration (AGE) and the eco-citizen group CELL have unveiled a joint initiative under the banner “One Water – Mir si Waasser,” aiming to raise public awareness about water stewardship across the Grand Duchy. The campaign marks a major step in preparing the nation’s fourth national water management plan, in line with EU directives.

By highlighting how water mismanagement, pollution, and urban design choices imperil river ecosystems and groundwater, the collaboration aims to both educate and inspire. The overarching message is simple yet profound: safeguarding water means safeguarding our future. AGE’s director, Marc Hans, succinctly framed the campaign’s spirit: “Protecting water means protecting ourselves,” underscoring the need for shared responsibility among governments, businesses, and citizens.

Key objectives of the campaign include encouraging greater water efficiency to combat waste and drought, restoring rivers to their natural courses to reduce flood risks in urban areas, and curbing pollution—from everyday household chemicals to agricultural runoff. These goals are being brought to life through engaging tools such as interactive social media content, educational videos, expert interviews, and everyday tips for conserving water.

Looking ahead, AGE and CELL have committed to broader citizen engagement by scheduling a public consultation in early 2026, to be hosted on the national platform Zesumme Vereinfachen. The input gathered will help shape the next wave of Luxembourg’s water policies, ensuring that voices from all sectors—farmers, city dwellers, and beyond—are represented.

As climate patterns shift and summer droughts become more severe, Luxembourg’s new campaign delivers a vital reminder: clean freshwater is one of our most precious and shared resources—and its protection depends on everyone.

For More Information: Administration de la gestion de l'eau - Le gouvernement luxembourgeois

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