Luxembourg Tourism Sees Strong Growth and Rising Popularity on Social Media

Luxembourg’s tourism sector continues to gain momentum in 2025, with fresh figures showing steady growth and an increasingly positive reputation among international visitors. Between January and July this year, the country welcomed 922,471 tourist arrivals in paid accommodation—an increase of 3% compared to the same period in 2024.

Tourism Minister Eric Thill, who presented the provisional report, described the results as a confirmation of the sector’s “good health, marked by sustained attendance.” Overnight stays reached more than 2.1 million, up 1% from last year, while the hotel industry reported an average occupancy rate of 74%, a figure the ministry considers excellent.

Beyond the numbers, Luxembourg is also winning admiration online. According to the ministry, 98% of visitors said they would recommend the country to others, and 90% felt their stay exceeded expectations. Social media sentiment reflects this enthusiasm: analysis places Luxembourg at +85 on a scale of -100 to 100, far above the European average of +40.

The findings suggest that Luxembourg is not only attracting more visitors but is also leaving a lasting impression, with travellers eager to share their positive experiences. For the government, the challenge now is to build on this momentum and strengthen the Grand Duchy’s position as an attractive destination for both leisure and business tourism.

Learn More : Bilan touristique 2025: Le Luxembourg bientôt une star d'Instagram? - L'essentiel

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