Interview with Magali Braff from LuxFly!

Today we're delighted to sit down with Magali Braff, the founder and CEO of LUXFLY Indoor Skydive, Luxembourg's premier indoor skydiving destination.

Driven by a lifelong passion for flight and equipped with extensive experience in management and HR, Magali transformed her dream into reality: creating a space where everyone—from novices to pro flyers—can experience the thrill of gravity-defying adventures in a safe, upscale setting.

LE : Hello Magali! It’s a pleasure to have you with us. To start off, could you tell us a bit about yourself? Where are you from, and what’s your current role at LUXFLY?

Magali : Hi! I’m Magali, originally from Belgium — though I like to say I feel at home wherever the wind takes me. I’m the co-founder and CEO of LUXFLY Indoor Skydive, where we make the dream of flying a reality in a safe, accessible, and unforgettable way.

My professional journey began in luxury real estate, but over time, my love for adventure, freedom, and creating emotional experiences led me to the world of human flight. Every day, I get to share that incredible sensation with others — and it’s truly what fuels me.

Beyond flight, I have a deep and growing passion for art in all its forms. My family has carefully built a beautiful collection of Renaissance works over the years — something I’ve come to appreciate more and more. There’s something timeless and grounding in those pieces, and I love how they contrast and complement the future-forward nature of flight.

For me, it’s all about emotion, beauty, and movement — whether in the air, through business, or through art.

LE : Can you tell us about your entrepreneurial journey? What inspired you to start LUXFLY, and how did the idea take flight?

Magali : My entrepreneurial journey has been anything but traditional. I started out in luxury real estate, helping people find their dream homes. But deep down, I always had this desire to create something meaningful — something that would inspire people and make them feel truly alive.  

The turning point came through my husband, who’s been passionate about flying since he was a child dreaming of becoming Superman. He introduced me to the world of skydiving, and together, we took a leap — quite literally — by getting married in the sky! That experience changed everything. We realized we wanted to share that extraordinary sensation of flight, but in a way that was more accessible and safe for everyone.

That’s how LUXFLY was born. We wanted to build more than just a wind tunnel — we wanted to create a place where people of all ages could discover the joy, confidence, and freedom that comes with flying. It’s been a wild ride full of challenges, but also incredibly rewarding. Every time someone walks out of LUXFLY with a huge smile and a spark in their eyes, I know we made the right choice.

One of the most powerful things we do at LUXFLY is offer the ultimate feeling of freedom to people with disabilities — a chance to fly beyond limits. My sister, who has an 89% disability, is living proof of that. The day I taught her how to fly was the most beautiful moment of my life — a reminder that true freedom isn’t physical, it’s emotional.

LE : What kind of experiences does LUXFLY offer? Who is it designed for, and who should reach out to learn more or book a session?

Magali : At LUXFLY, we offer so much more than just indoor skydiving — we create unforgettable moments. Whether it's your very first flight or you're training as a sport flyer, we make flying accessible, safe, and deeply emotional. From kids as young as 4 to grandparents, everyone can discover the joy of human flight.

We have special packages for families, companies (perfect for team-building!), birthdays, bachelor/bachelorette parties, and even VIP experiences that combine flying with hot air balloon rides or real skydives. For athletes and passionate flyers, our SportFlyer Club offers coaching, community, and progression.

But LUXFLY is also a place to hang out and get inspired! We have a unique skydiving-themed museum and a cozy bar, both open to everyone — no reservation needed. Whether you’re flying or just passing by, you're always welcome to step in, have a drink, and enjoy the energy of the place.

📩 For any questions, feel free to email me at hello@luxfly.eu

 🖥️ Or book your flight online anytime at www.luxfly.eu

Open every day from wednesday to friday from 12h to 20h and saturday and sundays from 10h-19h (open first monday of the month) 

Luxfly is organising on friday July 11th a bbq, the perfect evening to discover the LXF vibe!

LE : What are you most proud of about LuxFly?

Magali : What I’m most proud of about LUXFLY is the emotion we create. Every day, we see people arrive with curiosity, a bit of fear, or pure excitement — and they leave with glowing eyes, huge smiles, and a sense of accomplishment. That transformation is magical.

I’m also incredibly proud that we built this place from the ground up with love, resilience, and a clear vision: to make flying accessible, safe, and unforgettable for everyone. From the high-tech tunnel to the smallest details in our museum and bar, everything reflects our passion for flight and people.

But above all, I’m proud of the community we’ve created. LUXFLY is not just a business — it’s a place where families bond, teams grow stronger, athletes chase their dreams, and strangers become friends. That human connection is what makes all the hard work truly worth it.

LE : That's great! And what are your hobbies and interests?

Magali : Outside of LUXFLY, I’m all about movement, energy, and that feeling of freedom. I’m obsessed with everything that makes you fly — whether it’s soaring, skydiving, speedriding, balloonrides or even electric skateboarding! If it gives me that adrenaline rush and a sense of floating, I’m in.  I love to break Skydiving Records, today I am holding almost 20 records with 3 world Records. 

I also practice yoga, which helps me stay grounded (ironically!) and find balance between the intensity of entrepreneurship and the need to recharge. And I love traveling and Art — exploring new places and cultures always sparks inspiration for the next adventure.

In short, if it moves the body or the soul, I’m passionate about it.

LE :  And what's your favourite spot in Luxembourg?

Magali : It’s hard to choose just one favorite spot in Luxembourg, because what I truly love most is the spirit of the country itself.

Luxembourg is this unique blend of cosmopolitan energy and peaceful nature. I’m constantly inspired by the mix of cultures, the kindness of the people, and their naturally international mindset. It’s a place where languages, ideas, and backgrounds come together beautifully — and that diversity brings so much richness to daily life.

I also love how close to nature we are here. In just minutes, you can go from a business meeting to a quiet walk in the forest. The quality of life is incredible — safe, green, efficient — and the country is so well connected, with an amazing airport that makes traveling around the world so easy. It’s perfect for someone like me who’s always on the move!

And as an entrepreneur, I really appreciate the business-driven mentality here. People are open, ambitious, and supportive of new ideas. Plus… let’s not forget the restaurants! From cozy local spots to high-end international cuisine, there’s always something delicious waiting around the corner.

So my favorite "spot" is really the whole ecosystem Luxembourg offers — a place to grow, dream, fly, and connect.

LE : Oh interesting! What about your top 3-recommendations for a newcomer in Luxembourg?

Magali : For History & Architecture Lovers

• Bock Casemates – These ancient underground tunnels offer breathtaking views over the city and a glimpse into Luxembourg’s military past.
  
• Vianden Castle – A stunning medieval castle nestled in the hills, it feels like stepping into a fairytale.
  
• Grand Ducal Palace – A symbol of Luxembourg’s monarchy, right in the city center — beautiful to admire and open for tours in summer.

For Nature & Escape

• Müllerthal (Little Switzerland) – One of my all-time favorite nature escapes. It’s full of magic, with forests, rocks, and dreamy trails.
  
• Moselle Valley – Ideal for wine lovers and Sunday road trips — enjoy a glass with a view over the river.
  
• Grund District – Peaceful, picturesque, and just perfect for a relaxed walk or cozy drink by the water.

For Art & Inspiration

• MUDAM – The Museum of Modern Art is not only architecturally stunning but also packed with creative energy.
  
• Villa Vauban – An intimate museum with classic European works in a peaceful garden setting.
  
• Am Tunnel – A unique underground art gallery — yes, literally in a tunnel — and full of surprises.

For Food & Good Vibes

• Guillou Campagne – An absolute gem just outside the city. It’s elegant, creative, and perfect for a special night out.
  
• B13 – A trendy spot in town where the atmosphere is just as good as the food. A great place to meet up with friends.
  
• Essenza – A delicious Italian restaurant run by a passionate skydiver friend — authentic flavors, warm service, and a touch of adventure on every plate!

Honestly, what I love most about Luxembourg is that you can go from nature to fine dining, history to modern art, or peaceful moments to big ideas — all in the same day. It’s a place full of contrasts, culture, and warmth.

LE : What's your favourite quote?

Magali : "What if I fall? Oh, but my darling, what if you fly?" – Erin Hanson

It speaks to me deeply — especially in the world of flight and entrepreneurship. It’s a reminder that fear will always be there, but so will possibilities. And sometimes, the most beautiful things in life happen when you dare to take that leap.

LE : What’s the most powerful thing you’ve learned through flight?

Magali : It’s that flying isn’t just about defying gravity — it’s about letting go. Letting go of fear, control, limitations… and discovering who you really are when you trust the moment. Whether it’s someone’s first flight or their hundredth, there’s always a spark of transformation. And being part of that journey every day is a true privilege.

So yes, I can talk about business, adventure, and strategy — but in the end, it’s the emotion of flight that changes people. And that’s what makes everything we do at LUXFLY so special.

LE : What would you say would be the recommendations of people who want to start their own business today?

Magali : If you're thinking of starting your own business today, first of all: congratulations. That spark, that idea — it’s the beginning of something incredible. Here are my personal recommendations, based on experience:

1. Start with your “why”

Know exactly why you’re doing it. Passion alone isn’t enough — but when it’s combined with purpose, it becomes unstoppable. Your "why" will carry you through the hardest days.

2. Start lean, start smart

You don’t need to have it all figured out. Start small, test your idea, adapt quickly. The best businesses are built through learning, not perfection.

3. Surround yourself with doers, not doubters

Your energy is precious — protect it. Build a tribe of people who believe in your mission, challenge you with kindness, and help you grow.

4. Take care of yourself

Your business can’t thrive if you’re running on empty. Rest, reset, and create routines that keep you mentally strong. I learned this the hard way — and now I make space for yoga, silence, and clarity.

5. Don’t wait to feel ready

You’ll never feel 100% ready — and that’s okay. Launch with what you have. You’ll figure it out along the way, just like every entrepreneur before you.And above all:

 Trust the process.

Building a business is like flying — scary at first, but once you’re in the air, you’ll never want to land.

LE : Magali, thank you so much for taking the time to speak with us. It was truly a pleasure learning about your journey, your passion for flight, and the incredible work you’re doing with LUXFLY. Your energy and vision are truly inspiring, and we’re excited to see how LUXFLY continues to soar in the years ahead!

Learn More About LuxFly : indoorskydive.lu/en