Supermarket chain Delhaize has announced the withdrawal of its Delhaize Pizza Prosciutto Cotto 430g from shelves after discovering an error in the printed expiry date. The chain is urging customers who have already purchased the product not to consume it.
According to Delhaize, the recall is purely precautionary but necessary to ensure consumer safety. Shoppers are asked to return the affected pizzas to any Delhaize store, where they will receive a full refund, even without a receipt.
The packaging of the product carried an incorrect expiration date, which could mislead customers into consuming the pizza beyond its safe shelf life. While Delhaize has not reported any health issues so far, the company stresses that it is important to act responsibly and avoid any potential risk.
Similar recalls in the past
This is not the first time Delhaize has had to recall a product due to labelling errors. In previous years, the chain has withdrawn certain ready-made meals and packaged goods because of mislabelled allergen information or expiry dates. Such incidents highlight the importance of strict quality controls in food retail, where even a minor error can have consequences for consumer trust.
Consumer safety comes first
Delhaize underlined in its communication that food safety remains its top priority. “We want to reassure our customers that we are taking all the necessary measures to prevent such mistakes in the future. The recall is being carried out as a precaution and with full transparency,” the retailer explained.
The recall concerns only the Delhaize Pizza Prosciutto Cotto 430g. No other products are affected.
What should customers do?
Customers who purchased the product should:
Delhaize has also made information available at its customer service points for those seeking clarification.
Food recalls such as this one serve as a reminder of the crucial role transparency and quality control play in maintaining public confidence in the products sold by major retailers.
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