Social Media Drives Tourism Growth Worldwide

Countries including the United States, United Kingdom, France, Germany, Italy and Luxembourg are increasingly turning to social media to power tourism growth and economic recovery. By using platforms like Facebook, Instagram and WhatsApp, tourism boards and travel businesses are reaching global audiences with engaging content and targeted advertising that drives travel interest. 

In 2024 alone, advertising on these digital platforms helped contribute billions to national economies — with $5.6 billion added to the U.S. GDP, $3.7 billion in the EU27 and $0.7 billion in the UK — while also supporting tens of thousands of jobs across the travel sector. 

These platforms play a role throughout the traveler's journey, from inspiring initial interest to helping with planning and sharing experiences, making them powerful tools for both large destinations and smaller tourism businesses looking to stand out. 

Advanced technologies such as artificial intelligence and immersive media are enhancing the way destinations promote themselves and connect with potential visitors, leading to deeper engagement and stronger brand visibility. 

Experts say this trend is likely to continue as destinations invest more in digital storytelling and creator-led campaigns that resonate with global audiences. 

Read more: https://www.travelandtourworld.com/news/article/us-joins-uk-france-italy-germany-luxembourg-and-other-countries-in-implementing-the-power-of-social-media-to-boost-tourism-and-generate-billions/

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