Luxair has kicked off the holiday season with the third edition of its much-loved Christmas collection — featuring quirky festive sweaters and matching socks — all for a heart-warming cause. Every euro raised from the limited-edition items will be donated to the Fondation du Grand-Duc Guillaume et de la Grande-Duchesse Stéphanie to help people experiencing hardship in Luxembourg.
As part of Luxair’s ongoing commitment to social responsibility, the airline is encouraging the public to turn a fun seasonal purchase into meaningful community support. The collection has been created for all ages, ensuring families across the country can join in the spirit of giving.
Available at Luxair Travel Stores and selected retail partners, the campaign will also pop up in three major shopping malls — Kirchberg, Cloche d’Or and Belle Étoile — during three festive weekends: 29–30 November, 6–7 December and 13–14 December.
The designs embrace classic red and green tones with a hint of Luxair blue and a playful message: “Fasten your jingle belt.” Campaign visuals, photographed at Luxair HQ, are set against children’s drawings from a community event, underscoring the campaign’s family-focused and inclusive message.
“This initiative offers a simple way for people to support neighbours in need while enjoying the festive season,” said Luxair CEO Gilles Feith, who expressed pride in continuing the partnership with the Grand Ducal foundation.
Grand Duchess Stéphanie, who leads the foundation, highlighted the immediate impact of the campaign: “It spreads joy during the holidays while providing real support to those facing challenges in our country.”
With creativity, community spirit and a touch of Christmas humor, Luxair once again proves that festive fashion can make a real difference.
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