"One Second Can Cost a Life": Luxembourg Launches Crosswalk Safety Campaign

Between 2014 and 2024, Luxembourg recorded 46 pedestrian deaths and 438 serious injuries in road accidents. In 2024 alone, pedestrians were involved in 17% of fatal and 15% of serious accidents. These alarming figures have prompted the Ministry of Mobility to launch a new awareness campaign focused on crosswalk safety.

The initiative is part of the international “Vision Zéro” strategy, which aims to eliminate road fatalities and strengthen vigilance and shared responsibility among all road users.

The campaign underlines a stark reality: in the event of a collision, pedestrians are the most vulnerable.

• At 30 km/h, they have an 85% chance of survival.
• At 50 km/h, only 15%.
• At 60 km/h, the chance of survival is almost zero.

The Ministry of Mobility also stresses the need for better infrastructure, urging local authorities to create calmer traffic zones and ensure consistent, visible signage according to national safety guidelines.

Mobility Minister Yuriko Backes highlighted that “every second of distraction can have dramatic consequences and, in the worst case, cost a life.” She emphasized that pedestrians must not be forgotten in road safety policies.

The campaign, available in French, English, and Luxembourgish, focuses on three key risky behaviors:

• Mobile phone use while driving or walking
• Headphone distractions
• Screens inside vehicles

It also reminds that two-thirds of vehicle-pedestrian accidents occur at night, reinforcing the importance of wearing reflective clothing or accessories, echoing the previous campaign “Soyez visibles – Sidd siichtbar.”

Starting 27 October 2025, the campaign will be visible across social media, television, cinemas, and digital platforms, aiming to remind everyone that one second of attention can save a life.
Read More : "One second can cost a life." Luxembourg launches campaign on crosswalk safety | Contact

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